Win on Sunday, recharge on Monday
Nissan announced today that it plans to join Formula E for the 2018–2019 season. This news means Nissan will be the first Japanese automaker to join the all-electric racing series. It believes that entering Formula E will allow it to “spread the message of Nissan Intelligent Mobility,” the corporate name for its plan to bring electric and autonomous vehicles to market.
“Nissan’s DNA is rich in innovation in electric mobility, not to mention a long history of success in motorsports,” added Daniele Schillaci, Nissan’s executive vice president in charge of global marketing and EVs, in a release. “It makes sense that we bring these two core elements together by competing in Formula E.”
Formula E’s fourth season begins this December and runs through July. Nissan won’t compete until the season after that, starting in late 2018. Understandably, Formula E is happy to see another automaker come on board.
“To have a name like Nissan coming on board is a momentous day for the series,” said Alejandro Agag, founder and CEO of Formula E. “Not only is it great to welcome a new manufacturer to the Formula E family—it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is. Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it’s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five.”
Expect more information on Nissan’s entry closer to the beginning of the fifth season.